Choosing a good store slug

A slug is the URL segment after shoptopia.app/. Pick something short, easy to type, and memorable, your slug shows up in IG bios, name cards, and QR stickers.

Slug rules

• Only lowercase letters, numbers, and hyphens (-).
• Minimum 3 characters, maximum 30.
• Must not match another store’s slug.

Practical tips

• Use the same brand name from Instagram for consistency.
• Avoid random numbers or unclear abbreviations.
• If your brand is short, combining with city works: "tokoroti-bandung".