Platform · Analytics
The numbers that matter, not a packed dashboard.
Repeat buyer rate, conversion rate, AOV, top products, and traffic source, focused on metrics you can change. No un-actionable charts.
The problem
Crowded analytics dashboards make you take fewer decisions, not more.
Google Analytics and similar tools are built for every kind of website. For UMKM e-commerce, 80% of the features are irrelevant and only add overwhelm.
ShopTopia analytics focuses on 5–7 metrics that directly affect revenue: new vs returning buyers, where they drop off, and which products actually convert.
How it works
Four core analytics lenses
Repeat buyer rate
What % of buyers come back in 30/60/90 days. Up = your retention strategy works.
Conversion rate
From store traffic to checkout completion. Drop-off is visible per step.
Top products by revenue
Not just most-sold, but biggest margin contributors.
Traffic source
IG, TikTok, marketplace insert, or direct? Know what is worth investing in.
Features
What makes analytics useful
Cohort retention
Pick a starting month and see how many of those customers returned later. Know if your changes lift retention.
Funnel breakdown
See visitors → add to cart → checkout → paid. Big drop-off = focus point for improvement.
Period comparison
This month vs last, this quarter vs last. Context matters more than raw numbers.
Data export
CSV per metric. For deeper Excel analysis or partner/investor presentations.
FAQ
Analytics questions
Pro: basic analytics (revenue, order count, top product, AOV). Business: full analytics (cohort retention, funnel, traffic source, period comparison). Free: short summary only.
Yes. CSV export from the customers and orders pages. For more sophisticated analysis, connect to a spreadsheet, BI tool, or our API.
Aggregate data (analytics): unlimited. Raw per-transaction data: 5 years for tax compliance, then archived.
Yes. Settings → Integrations → Google Analytics. Enter your GA4 measurement ID and ShopTopia sends events automatically.
Run your own store,win back repeat orders from the marketplaces.
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