Good product photos don’t require an expensive camera. Most Indonesian sellers use phones, and with the eight settings below the result can match a small studio with zero gear spend.
Camera app settings
- Enable the 3×3 grid in camera settings. Composition gets instantly cleaner.
- Use 1:1 or 4:5 for social feeds, 3:4 for product pages.
- Turn off the flash. Phone flash is flat and harsh, always bad.
- Tap the subject to focus, then drag the exposure slider one notch down for richer color.
- Avoid digital zoom. Move your feet, not your fingers.
Three cheap lighting setups
- Side morning window (07:00–09:30): soft, warm, low contrast. The best default for almost any product.
- White curtain + household LED: the curtain becomes a diffuser, the LED becomes a key light. Total budget Rp 50K.
- Overcast outdoor: the flattest light there is. Great for fashion or large items.
Background and styling
A single flat color in the background beats a busy pattern. Pick white, off-white, or your brand color. Buy a 2×1.5m cotton fabric from any market, hang it straight, shoot the subject 30 cm in front. The result already looks like commercial work.